I was born in Guatemala, while Miguel was born in Mexico. We grew up drinking herbal teas and using plant-based medicine to alleviate almost any illness. If we had a stomachache, we drank mint tea; Chamomile tea to relax; Lemongrass tea for inflammation; lime juice for insect bites; Arnica for bruises; and more. When we migrated to the US back in 1977, many of that remedy culture came with us. Still, as time went by, we started adjusting to the "modern" medicine culture, and we noticed the change.
In 2004 I started a company, and my dream was to produce any product that touched my families' skin with all-natural products. I started doing extensive research, and I developed a variety of products like:
• Lip balms
• Essential Oil soaps
• Essential oil roll-on formulas for topical use
• Hand and face scrubs
• Eczema cream
• Essential oil sprays
• Essential oil household cleaners
In 2006, our six-year-old son, Rafael, was diagnosed with a cancerous brain tumor. That event changed our lives forever. The first thing we changed was our entire diet. We threw away the microwave and replaced the nonstick Teflon pots and pans with cast iron. We also gave up soda, sweets, canned and processed foods. Rafael's tumor was inoperable, so we didn't even try Chemo or radiation, and we dove into what we knew - natural medicine.
We believe that by switching to a natural diet and products, we could give him a better quality of life, and he lived his last days with dignity. Needless to say, our lives were forever changed.
In 2008 our twins, Javier and Santiago, were born prematurely, weighing 3 and 4 lbs each, and they both have Down syndrome, yes twins with Down syndrome. This was a new adventure for us, the twins required a lot of medical attention, and we spent about 35 days in the NICU. After that, we had long stayed at the hospital.
The first few years were extremely tough, the boys were sickly for a long time, so we dove deeper into natural remedies and products. We began using essential oils to help them build their immune systems. We saw real improvements; we also got them in a vitamin C regimen. We started diffusing oils in their room every night, and when they are getting a cold, we diffuse the oil in a steam shower.
Now, thank God, they are living a much healthier life, and we continue to use the oils and vitamin C and will never stop. Another issue with our Down syndrome twins and two of our daughters is dry skin, which looks like eczema. We only use our handmade essential oil soaps for bathing them. We are having success with a cream that I developed that contains jojoba butter and essential oils.
We treat colds and respiratory illnesses with essential oils, homeopathic medicine, and teas. We believe that natural products are better than chemical-based products; that's why We decided to launch our family business, Natural Choice Company.
Our vision is: Help people improve their health and quality of life with our natural products.
Our mission is: Manufacture the highest quality natural products and make them affordable for everyone.
Our goal is to bring you products that work for us; we believe that we can close that personal health loop for you -- let me explain -- people try to eat right, exercise, but put chemical-loaded products on their skin! So in a way, they are hindering all the good they are doing by eating right and exercising. The skin is the largest organ in our body, and at times the absorption rate is more significant than if we are ingesting. So all the chemicals in the bath soap, shampoo, conditioner, deodorant, body lotion, hand soap, cosmetics, etc., are absorbed into your body through your skin.
We know we are fighting the good fight by bringing awareness and helping people live healthier and happier lives. We hope you come along with us on this journey. We promise to bring you the best products at a very affordable price because MLM companies are charging exorbitant prices for their products. They make it almost inaccessible for some people. We are not going to increase our prices by giving you fancy boxes or packaging that you throw away as soon as you open them; we are going to provide you with "high dollar quality products at a fair price."
We hope you support us and become part of our extended family.
- Thank you very much.
Quiet confidence - we keep an objective and modest perspective of what we do and of ourselves. We learn from mistakes and successes in equal measure.
We always accept full responsibility for our actions and performance. We do what we say we are going to do. We keep our promises. We don’t shift blame. Nothing we are aware of is ever someone else’s fault; we always take it fully upon ourselves to make it right. We do the extra work even if it’s not our job.
We are self-motivated to stay on-task and get the job done. We are driven and focused on the company and its progress, from the big picture all the way down to the finite details of every task we take on. We are strong enough to hold ourselves accountable. We can be relied on to consistently get the job done above the expectation set for us.
We do not wait to be told to do something. When we see something that needs to be done, we do it. We always take the initiative to get tasks done without being asked.
Focus on the solution not the problem
We handle problems by focusing on the solution.
Always Be Learning
We are always learning and striving to better the company and ourselves. We know that learning is essential to growing and that our personal growth and performance directly impact everyone.