Pure Cleaning, Your Choice
Four natural ways to care for your home—choose your favorite to receive with your Starter Kit
Pure Lavender
Perfect for serene, inviting spaces.
Pure Peppermint
Perfect for a crisp, refreshing clean.
Pure Lemon
Perfect for bright, sparkling spaces.
Purify
Perfect for deep cleaning moments.
Each powerful concentrate makes 20 bottles of all-purpose cleaner, 10 bottles of heavy-duty cleaner, or countless bottles of streak-free cleaner.
The Power of Nature, Multiplied
A harmony of natural ingredients working in perfect harmony
Pure Essential Oils
Our distinctive single oils, each bring its own authentic character—from bright lemon to cool peppermint to gentle lavender
Plant-Based Soap
Our gentle yet effective plant-based cleanser lifts away dirt and grime without harsh chemicals
Non-GMO Citric Acid
Derived from real citrus fruits to dissolve mineral deposits and water spots naturally
Purified Water
The foundation that brings every ingredient together in perfect balance
The Art of Custom Blending
The perfect natural cleaning solution for your home
Our exclusive Natural Choice Dilution Guide puts you in control of your cleaning power. No more buying different products for every room. No more wasting product with a one-size-fits-all mix.
Smart Cleaning, Smart Savings
Why use the same amount of concentrate on a dusty mirror as you would on a grimy stovetop? Your dilution guide shows you how to use exactly what you need—no more, no less. This mindful approach means your concentrate lasts longer and works harder for you.
One Product, Infinite Solutions
Replace a cabinet full of single-purpose cleaners with one versatile concentrate. Your guide reveals how Natural Choice cleaner adapts to tackle everything from daily dusting to stubborn stains. Simply adjust the strength and you've got the perfect cleaner for any situation.
Custom Power, Complete Control
Some days need a gentle touch, others require more cleaning muscle. Rather than buying separate products for different jobs, your guide shows you how to dial the strength up or down. This means you'll always have the right cleaning power without storing multiple products.
A Foundation for Sustainable Cleaning
Small changes create lasting impact
- Your concentrate makes 20 bottles of all-purpose cleaner, 10 bottles of heavy-duty cleaner, or countless bottles of streak-free cleaner
- UV-protective bottles preserve the natural potency of essential oils
- Our concentrated formula is easy to store and reduces packaging waste
From Our Family to Yours
Our starter kit represents everything we believe in at Natural Choice Company—thoughtful design, sustainable practices, and the power of pure ingredients. Each kit is assembled by hand in our Kansas facility, where we’ve spent decades perfecting the art of natural cleaning.
“True cleaning power comes from understanding your ingredients. We created this kit to share not just our products, but our knowledge—empowering you to create natural solutions perfectly suited to your home’s needs.”
— Dora Garcia,
Founder, Natural Choice Company
Make the Natural Choice
Begin your journey the right way
Our thoughtfully curated starter kit provides everything you need to embrace natural cleaning—pure concentrate, specially designed bottles, and our exclusive dilution guide
Shop The Starter Kit