Plant-Based Household Cleaners and Concentrated Refills

Clear the clutter under your sink. One & Done. One cleaner for every room, every day. Lavender, lemon, peppermint, and Purify household cleaners with concentrates. Try One & Done Watch it work

Think One Cleaner Can’t Do All This? Watch.

Real mess. Real result. Permanent marker on upholstery is the kind of cleanup that makes people doubt a simple, plant-based cleaner. This before-and-after shows the performance instead of asking you to take our word for it.

One dependable cleaner for the messes that happen in real homes.

Shop cleaners

Real Homes. Real Results.

  • “I’ve replaced nearly every other cleaner with it.”

    I use it in my mop, for windows, my bathroom, even getting pen off the wall.

    Customer review

  • “I just love this amazing household cleaner.”

    Love the smell of Peppermint. Love how it keeps my kitchen fresh and clean.

    Customer review

  • “First product that actually removed the stinky smell!”

    Purchased cleaners for smelly laundry use. Worked so fantastic.

    Customer review

  • “They do an amazing job cleaning just about everything.”

    Absolutely love these products, especially the cleaners!

    Customer review

1 4

New 12 mL concentrate refill

Try One & Done for $5.99

Just add water. No measuring cup, no complicated routine, and no need to buy another full-size spray bottle.

Half the BottleMakes one 16 oz all-purpose cleaner
Full BottleMakes one 16 oz heavy-duty cleaner
One & Done Lavender 12 mL concentrated cleaner refill

Lavender

Soft, calming lavender for a clean that feels peaceful.

$5.99

One & Done Purify 12 mL concentrated cleaner refill

Purify

A warm, spicy essential-oil blend for powerful cleaning.

$5.99

One & Done Peppermint 12 mL concentrated cleaner refill

Peppermint

Crisp peppermint freshness for kitchens and everyday messes.

$5.99

One & Done Lemon 12 mL concentrated cleaner refill

Lemon

Bright lemon freshness for counters, grease, and daily cleaning.

$5.99

$5.99 — Try ItOne 12 mL refill
$15.99 — Keep Using ItThree refill bottles
$19.99 — Best ValueFour-ounce concentrate
Dora Garcia using Natural Choice cleaner in her kitchen Natural Choice cleaner being used on a glass table

Made for Real, Everyday Messes

One Cleaner. Four Everyday Jobs.

From kitchen grease to bathroom mirrors, simplify your routine with one dependable cleaner.

Fewer bottles. Less guesswork. More room under your sink.

01

Kitchen

Counters, stovetops, sinks, and grease.

02

Bathroom

Vanities, fixtures, tile, and everyday buildup.

03

Glass

Windows and mirrors without another specialty bottle.

04

Everyday Messes

One dependable cleaner ready when life happens.

Choose your cleaner

Radically simple

Only Four Ingredients. Clearly Explained.

Three purposeful cleaning ingredients plus a pure essential oil—or our distinctive Purify oil blend.

4 clearly named
ingredients

Purified Water

A clean, simple foundation for every formula.

Caprylyl/Capryl Glucoside

A gentle, plant-derived cleansing surfactant that helps lift dirt and grease.

Non-GMO Citric Acid

Helps break down hard-water spots and supports the formula’s cleaning power.

Pure Essential Oils

A single pure essential oil, or our distinctive Purify blend, gives each formula its botanical character.

No complicated ingredient list. No unnecessary extras.

The concentrate advantage

One Concentrate. A Lot of Clean.

Choose the strength you need and refill the bottle you already own. Less clutter under the sink, fewer disposable bottles, and better value from every concentrate.

One bottle. Less waste. Less clutter. More value.

12

Heavy-Duty Bottles

One 4 oz concentrate makes up to 12 heavy-duty 16 oz bottles when mixed as directed.

24

All-Purpose Bottles

One 4 oz concentrate makes up to 24 all-purpose 16 oz bottles when mixed as directed.

1 drop

Per 16 oz Glass-Cleaner Bottle

The product label suggests one drop of concentrate per 16 oz bottle for glass cleaning.

Shop concentrates

Choose your scent. Choose your 3-pack.

One cleaner. Four pure essential-oil scents.

Watch It Work: Red Wine

Laboratory time-kill study

Natural Ingredients. Laboratory-Tested Performance.

Four Natural Choice formulations were evaluated against E. coli, Salmonella Typhimurium, and Listeria innocua.

Purify Peppermint Lavender Lemon
View Full Lab Results
Observed result Up to 4-log

99.99% reduction of E. coli with Peppermint and Lavender at 30 seconds.

Short contact 10 seconds

Purify produced a 3-log reduction of E. coli under the study conditions.

Evaluated against 3 organisms

E. coli, Salmonella Typhimurium, and Listeria innocua.

Results reflect laboratory time-kill testing under the conditions of the study. This information is for educational purposes and does not imply EPA registration or medical claims.

Dora Garcia, founder of Natural Choice Company

Meet our founder

Created by a Mom. Built for Everyday Life.

Dora Garcia wasn’t trying to create another cleaning brand. As a mother of 13, she wanted one cleaner she could trust in the busy home her children actually lived in—without sacrificing cleaning power.

Natural Choice began in her family kitchen and is still family crafted in Kansas.

Mother of 13 Family crafted Made in Kansas
Read Dora’s story

Clear the Clutter Under Your Sink.

Start with One & Done for $5.99. Just add water and put one cleaner to work throughout your home.

Try One & Done for $5.99