Plant-Based Household Cleaners and Concentrated Refills

Think One Cleaner Can’t Do All This? Watch.

Real mess. Real result. Permanent marker on upholstery is the kind of cleanup that makes people doubt a simple, plant-based cleaner. This before-and-after shows the performance instead of asking you to take our word for it.

One dependable cleaner for the messes that happen in real homes.

Shop cleaners
  • “I’ve replaced nearly every other cleaner with it.”

    I use it in my mop, for windows, my bathroom, even getting pen off the wall.

    Customer review

  • “I just love this amazing household cleaner.”

    Love the smell of Peppermint. Love how it keeps my kitchen fresh and clean.

    Customer review

  • “First product that actually removed the stinky smell!”

    Purchased cleaners for smelly laundry use. Worked so fantastic.

    Customer review

  • “They do an amazing job cleaning just about everything.”

    Absolutely love these products, especially the cleaners!

    Customer review

1 of 4

New 12 mL concentrate refill

Try One & Done for $5.99

Just add water. No measuring cup, no complicated routine, and no need to buy another full-size spray bottle.

Half the BottleMakes one 16 oz all-purpose cleaner
Full BottleMakes one 16 oz heavy-duty cleaner
One & Done Lavender 12 mL concentrated cleaner refill

Lavender

Soft, calming lavender for a clean that feels peaceful.

$5.99

One & Done Purify 12 mL concentrated cleaner refill

Purify

A warm, spicy essential-oil blend for powerful cleaning.

$5.99

One & Done Peppermint 12 mL concentrated cleaner refill

Peppermint

Crisp peppermint freshness for kitchens and everyday messes.

$5.99

One & Done Lemon 12 mL concentrated cleaner refill

Lemon

Bright lemon freshness for counters, grease, and daily cleaning.

$5.99

$5.99 — Try ItOne 12 mL refill
$15.99 — Keep Using ItThree refill bottles
$19.99 — Best ValueFour-ounce concentrate
Dora Garcia using Natural Choice cleaner in her kitchen Natural Choice cleaner being used on a glass table

Made for Real, Everyday Messes

One Cleaner. Four Everyday Jobs.

From kitchen grease to bathroom mirrors, simplify your routine with one dependable cleaner.

Fewer bottles. Less guesswork. More room under your sink.

01

Kitchen

Counters, stovetops, sinks, and grease.

02

Bathroom

Vanities, fixtures, tile, and everyday buildup.

03

Glass

Windows and mirrors without another specialty bottle.

04

Everyday Messes

One dependable cleaner ready when life happens.

Choose your cleaner

Radically simple

Only Four Ingredients. Clearly Explained.

Three purposeful cleaning ingredients plus a pure essential oil—or our distinctive Purify oil blend.

4 clearly named
ingredients

Purified Water

A clean, simple foundation for every formula.

Caprylyl/Capryl Glucoside

A gentle, plant-derived cleansing surfactant that helps lift dirt and grease.

Non-GMO Citric Acid

Helps break down hard-water spots and supports the formula’s cleaning power.

Pure Essential Oils

A single pure essential oil, or our distinctive Purify blend, gives each formula its botanical character.

No complicated ingredient list. No unnecessary extras.

The concentrate advantage

One Concentrate. A Lot of Clean.

Choose the strength you need and refill the bottle you already own. Less clutter under the sink, fewer disposable bottles, and better value from every concentrate.

One bottle. Less waste. Less clutter. More value.

12

Heavy-Duty Bottles

One 4 oz concentrate makes up to 12 heavy-duty 16 oz bottles when mixed as directed.

24

All-Purpose Bottles

One 4 oz concentrate makes up to 24 all-purpose 16 oz bottles when mixed as directed.

1 drop

Per 16 oz Glass-Cleaner Bottle

The product label suggests one drop of concentrate per 16 oz bottle for glass cleaning.

Choose your scent. Choose your 3-pack.

One cleaner. Four pure essential-oil scents.

Watch It Work: Red Wine

Laboratory time-kill study

Natural Ingredients. Laboratory-Tested Performance.

Four Natural Choice formulations were evaluated against E. coli, Salmonella Typhimurium, and Listeria innocua.

Purify Peppermint Lavender Lemon
View Full Lab Results
Observed result Up to 4-log

99.99% reduction of E. coli with Peppermint and Lavender at 30 seconds.

Short contact 10 seconds

Purify produced a 3-log reduction of E. coli under the study conditions.

Evaluated against 3 organisms

E. coli, Salmonella Typhimurium, and Listeria innocua.

Results reflect laboratory time-kill testing under the conditions of the study. This information is for educational purposes and does not imply EPA registration or medical claims.

Dora Garcia, founder of Natural Choice Company

Meet our founder

Created by a Mom. Built for Everyday Life.

Dora Garcia wasn’t trying to create another cleaning brand. As a mother of 13, she wanted one cleaner she could trust in the busy home her children actually lived in—without sacrificing cleaning power.

Natural Choice began in her family kitchen and is still family crafted in Kansas.

Mother of 13 Family crafted Made in Kansas
Read Dora’s story

Clear the Clutter Under Your Sink.

Start with One & Done for $5.99. Just add water and put one cleaner to work throughout your home.

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A Love Letter To Your Home

(And Everyone In It)

Bring powerful, natural cleaning products into your home and get a truly “clean” clean that you can trust

Shop Now

Certification

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Most Of Us Have Been Chasing The Wrong Kind Of Clean

We’ve been taught that clean means the sharp scent of bleach or the artificial perfume of mass-produced sprays. We’ve accepted that it’s normal for cleaning products to have warning labels that are longer than your grocery list. We’ve convinced ourselves that natural cleaning can’t be effective cleaning.

It’s time to return to what clean really means: pure ingredients that respect your home, your family, and the earth—while still giving you the results you expect, naturally.

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The Starter Kit

Let our Starter Kit guide your journey—your choice of one of our pure concentrates, plus you’ll receive one of our specially chosen bottles, and our dilution guide, all working in harmony to welcome natural cleaning into your home.

Shop The Starter Kit
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The Essential Collection

Write your own natural cleaning story with our Essential Collection—three pure concentrates, each crafted with care: Soothing Lavender, Pure Lemon, and Invigorating Peppermint.

Shop The Essential Collection
5 Star Rating
“I absolutely love the peppermint household cleaner, especially for my kitchen. I use it all the time to clean my stove top and kitchen countertops. It really does a good job. I just spray it on my stove top and let it sit for a few minutes. It’s so easy to clean up and wipe away any grease/oil or spills. And of course it smells amazing! I also really appreciate that they have the refill bottles instead of buying a whole new spray bottle.”

- Pam O.

Pure Tradition, Modern Results

From sun-warmed fields to your home, every drop in our bottles tells a story of heritage. At Natural Choice, we work with skilled growers who understand that nature’s finest ingredients can’t be rushed. While others chase trends, we nurture relationships with family farms that span decades, guided by the wisdom of a century-old American laboratory that tests each batch for exceptional purity.

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Natural Wisdom

Essential oils selected and sourced directly from skilled growers in their native habitats—the way nature intended.

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Family Crafted

Small batches made with care by a three-generation family business that believes in doing things right.

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Honest Value

Pure, effective products at fair prices, because we spend our money on quality ingredients, not fancy packaging.

5 Star Rating
“Love all the cleaning sprays! I have replaced all my toxic cleaning products with their multipurpose cleaning sprays! They smell amazing and I love that It is safe for my family!”

- Garcia C.

Create A Naturally Clean Home In Three Simple Steps

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Choose Your Clean

Select from our family of natural cleaners: invigorating Peppermint, calming Lavender, bright Lemon, or our spicy-sweet Purify blend.

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Enjoy Pure Results

Watch as plant-based ingredients tackle dirt and grime, leaving behind only the authentic scents of nature.

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Feel the Difference

Enjoy a home that’s truly clean—where every surface sparkles and every breath is pure.

Natural Choice Company began in our family kitchen, where I combined generations of wisdom with a mother’s devotion to create cleaning products we could trust around our own children. Today, we continue that mission: crafting pure, effective cleaners using traditional all-natural ingredients and relationships with growers who share our commitment to quality.

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Natural Choice Lemon household cleaner spray and concentrate bottles
Natural Choice One & Done Lemon three-pack of concentrate bottles
Natural Choice One & Done Lemon three-pack of spray cleaners
Natural Choice One & Done Lemon spray cleaner bottle
Natural Choice One & Done Lemon household cleaner in use
Natural Choice One & Done Lemon single 4 oz concentrate bottle
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Natural Choice Lemon household cleaner spray and concentrate bottles
Natural Choice One & Done Lemon three-pack of concentrate bottles
Natural Choice One & Done Lemon three-pack of spray cleaners
Natural Choice One & Done Lemon spray cleaner bottle
Natural Choice One & Done Lemon household cleaner in use
Natural Choice One & Done Lemon single 4 oz concentrate bottle
One & Done Lemon Multipurpose Household Cleaner

One cleaner. Every room. Every day.

Natural Choice One & Done Lemon is a plant-based multipurpose household cleaner designed to replace multiple cleaners under your sink. Use it in kitchens, bathrooms, on counters, glass, and other water-safe surfaces.

One 4 oz concentrate makes up to 24 everyday 16 oz cleaners or 12 heavy-duty 16 oz cleaners. Simply add concentrate, then top off with water to create the strength you need.

Made with four simple ingredients—purified water, Caprylyl (Capryl) Glucoside, non-GMO citric acid, and pure lemon essential oil—for effective everyday cleaning with a bright, fresh citrus scent.

Choose your clean:

  • Single 4 oz Concentrate — $19.99
    Our core value option. One small bottle makes up to 24 everyday 16 oz cleaners or 12 heavy-duty 16 oz cleaners.
  • 3-Pack Concentrate — $59.97
    Three 4 oz concentrate bottles for maximum refill value.
  • 3-Pack Ready-to-Use Spray — $53.97
    Three 16 oz spray bottles, ready to clean right away.

Why concentrate? Instead of repeatedly buying bottles that are mostly water, keep the concentrate at home and add your own water when you need another cleaner. Less clutter. Less plastic. One simple cleaning system.

Family crafted in Kansas.

$19.99
Natural Choice Peppermint household cleaner spray and concentrate bottles
Natural Choice One & Done Peppermint three-pack of concentrate bottles
Natural Choice One & Done Peppermint three-pack of spray cleaners
Natural Choice One & Done Peppermint spray cleaner bottle
Natural Choice One & Done Peppermint household cleaner in use
Natural Choice One & Done Peppermint single 4 oz concentrate bottle
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Natural Choice Peppermint household cleaner spray and concentrate bottles
Natural Choice One & Done Peppermint three-pack of concentrate bottles
Natural Choice One & Done Peppermint three-pack of spray cleaners
Natural Choice One & Done Peppermint spray cleaner bottle
Natural Choice One & Done Peppermint household cleaner in use
Natural Choice One & Done Peppermint single 4 oz concentrate bottle
One & Done Peppermint Multipurpose Household Cleaner

One cleaner. Every room. Every day.

Natural Choice One & Done Peppermint is a plant-based multipurpose household cleaner designed to replace multiple cleaners under your sink. Use it in kitchens, bathrooms, on counters, glass, and other water-safe surfaces.

One 4 oz concentrate makes up to 24 everyday 16 oz cleaners or 12 heavy-duty 16 oz cleaners. Simply add concentrate, then top off with water to create the strength you need.

Made with four simple ingredients—purified water, Caprylyl (Capryl) Glucoside, non-GMO citric acid, and pure peppermint essential oil—for effective everyday cleaning with a crisp, fresh mint scent.

Choose your clean:

  • Single 4 oz Concentrate — $19.99
    Our core value option. One small bottle makes up to 24 everyday 16 oz cleaners or 12 heavy-duty 16 oz cleaners.
  • 3-Pack Concentrate — $59.97
    Three 4 oz concentrate bottles for maximum refill value.
  • 3-Pack Ready-to-Use Spray — $53.97
    Three 16 oz spray bottles, ready to clean right away.

Why concentrate? Instead of repeatedly buying bottles that are mostly water, keep the concentrate at home and add your own water when you need another cleaner. Less clutter. Less plastic. One simple cleaning system.

Family crafted in Kansas.

$19.99
Natural Choice Lavender household cleaner spray and concentrate bottles
Natural Choice One & Done Lavender three-pack of concentrate bottles
Natural Choice One & Done Lavender three-pack of spray cleaners
Natural Choice One & Done Lavender spray cleaner bottle
Natural Choice One & Done Lavender household cleaner in use
Natural Choice One & Done Lavender single 4 oz concentrate bottle
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Natural Choice Lavender household cleaner spray and concentrate bottles
Natural Choice One & Done Lavender three-pack of concentrate bottles
Natural Choice One & Done Lavender three-pack of spray cleaners
Natural Choice One & Done Lavender spray cleaner bottle
Natural Choice One & Done Lavender household cleaner in use
Natural Choice One & Done Lavender single 4 oz concentrate bottle
One & Done Lavender Multipurpose Household Cleaner

One cleaner. Every room. Every day.

Natural Choice One & Done Lavender is a plant-based multipurpose household cleaner designed to replace multiple cleaners under your sink. Use it in kitchens, bathrooms, on counters, glass, and other water-safe surfaces.

One 4 oz concentrate makes up to 24 everyday 16 oz cleaners or 12 heavy-duty 16 oz cleaners. Simply add concentrate, then top off with water to create the strength you need.

Made with four simple ingredients—purified water, Caprylyl (Capryl) Glucoside, non-GMO citric acid, and pure lavender essential oil—for effective everyday cleaning with a soft, naturally fresh lavender scent.

Choose your clean:

  • Single 4 oz Concentrate — $19.99
    Our core value option. One small bottle makes up to 24 everyday 16 oz cleaners or 12 heavy-duty 16 oz cleaners.
  • 3-Pack Concentrate — $59.97
    Three 4 oz concentrate bottles for maximum refill value.
  • 3-Pack Ready-to-Use Spray — $53.97
    Three 16 oz spray bottles, ready to clean right away.

Why concentrate? Instead of repeatedly buying bottles that are mostly water, keep the concentrate at home and add your own water when you need another cleaner. Less clutter. Less plastic. One simple cleaning system.

Family crafted in Kansas.

$19.99
Natural Choice Purify household cleaner spray and concentrate bottles
Natural Choice One & Done Purify three-pack of concentrate bottles
Natural Choice One & Done Purify three-pack of spray cleaners
Natural Choice One & Done Purify spray cleaner bottle
Natural Choice cleaner being used on a glass table
Natural Choice One & Done Purify single 4 oz concentrate bottle
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Natural Choice Purify household cleaner spray and concentrate bottles
Natural Choice One & Done Purify three-pack of concentrate bottles
Natural Choice One & Done Purify three-pack of spray cleaners
Natural Choice One & Done Purify spray cleaner bottle
Natural Choice cleaner being used on a glass table
Natural Choice One & Done Purify single 4 oz concentrate bottle
One & Done Purify Multipurpose Household Cleaner

One cleaner. Every room. Every day.

Natural Choice One & Done Purify is a plant-based multipurpose household cleaner designed to replace multiple cleaners under your sink. Use it in kitchens, bathrooms, on counters, glass, and other water-safe surfaces.

One 4 oz concentrate makes up to 24 everyday 16 oz cleaners or 12 heavy-duty 16 oz cleaners. Simply add concentrate, then top off with water to create the strength you need.

Made with a simple plant-based formula and a signature blend of pure essential oils for effective everyday cleaning and a naturally fresh scent without an overwhelming chemical fragrance.

Choose your clean:

  • Single 4 oz Concentrate — $19.99
    Our core value option. One small bottle makes up to 24 everyday 16 oz cleaners or 12 heavy-duty 16 oz cleaners.
  • 3-Pack Concentrate — $59.97
    Three 4 oz concentrate bottles for maximum refill value.
  • 3-Pack Ready-to-Use Spray — $53.97
    Three 16 oz spray bottles, ready to clean right away.

Why concentrate? Instead of repeatedly buying bottles that are mostly water, keep the concentrate at home and add your own water when you need another cleaner. Less clutter. Less plastic. One simple cleaning system.

Family crafted in Kansas.

$19.99
Natural Choice Essential Collection of Lemon, Lavender and Peppermint cleaning concentrates
Natural Choice Peppermint concentrated formula, four-ounce bottle
Natural Choice Lemon concentrated formula, four-ounce bottle
Natural Choice Lavender concentrated formula, four-ounce bottle
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Natural Choice Essential Collection of Lemon, Lavender and Peppermint cleaning concentrates
Natural Choice Peppermint concentrated formula, four-ounce bottle
Natural Choice Lemon concentrated formula, four-ounce bottle
Natural Choice Lavender concentrated formula, four-ounce bottle
The Essential Collection Concentrates

The Essential Collection — Three 4 oz Concentrates

Three signature scents. Dozens of refills. One simpler way to clean.

The Essential Collection includes three 4 oz concentrated cleaners—one Lemon, one Lavender, and one Peppermint. Each is made with pure essential oil and gentle plant-based ingredients for effective everyday cleaning without unnecessary clutter.

Each 4 oz concentrate makes up to:

  • 24 bottles of everyday all-purpose cleaner, or
  • 12 bottles of heavy-duty cleaner, or
  • Numerous refills of streak-free cleaner, depending on your dilution

Together, this 3-pack can make up to 72 bottles of all-purpose cleaner or 36 bottles of heavy-duty cleaner.

Use Lemon for a bright, fresh clean, Lavender for a soft and calming experience, and Peppermint for crisp, invigorating freshness. Simply dilute to the strength you need, refill your bottle, and clean throughout your home.

What you’ll receive:

  • One 4 oz Lemon Concentrate
  • One 4 oz Lavender Concentrate
  • One 4 oz Peppermint Concentrate

A versatile, refillable collection designed to reduce repeat purchases, save storage space, and give you three naturally refreshing ways to clean.

$56.97
Natural Choice One & Done Starter Kit with spray cleaner and matching concentrate
Natural Choice Purify household cleaner spray and concentrate bottles
Natural Choice Lemon household cleaner spray and concentrate bottles
Natural Choice Lavender household cleaner spray and concentrate bottles
Natural Choice Peppermint household cleaner spray and concentrate bottles
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Natural Choice One & Done Starter Kit with spray cleaner and matching concentrate
Natural Choice Purify household cleaner spray and concentrate bottles
Natural Choice Lemon household cleaner spray and concentrate bottles
Natural Choice Lavender household cleaner spray and concentrate bottles
Natural Choice Peppermint household cleaner spray and concentrate bottles
The Natural Choice Starter Kit

Start cleaning now. Refill again and again.

Choose your favorite scent—Lemon, Lavender, Peppermint, or Purify—and receive a complete starter set in that scent. You’ll have a ready-to-use cleaner for today and enough concentrate to refill your bottle many times.

Your Starter Kit includes:

  • One 16 oz ready-to-use all-purpose spray cleaner
  • One 4 oz concentrated cleaner in the same scent
  • One easy-to-follow dilution guide on the label

When your spray bottle is empty, simply refill it using the concentrate and water. Each 4 oz concentrate makes up to 24 bottles of everyday all-purpose cleaner or 12 bottles of heavy-duty cleaner, depending on the dilution you choose.

Use it throughout your kitchen, bathrooms, glass, counters, and other water-safe surfaces.

One bottle for cleaning now. One concentrate for all the refills ahead.

Refillable by design. Plant-based. Family crafted in Kansas.

$36.97
One & Done Lavender 12 mL concentrated cleaner refill
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One & Done Lavender 12 mL concentrated cleaner refill
One & Done Lavender Multipurpose Cleaner Concentrate Refill – 12 mL

One small refill. Two easy strengths. One & Done.

Natural Choice One & Done Lavender is a concentrated multipurpose household cleaner refill that makes everyday cleaning simple. Just add water to create the cleaning strength you need.

  • Half bottle: makes one 16 oz everyday multipurpose cleaner for counters, bathrooms, kitchens and general cleaning
  • Full bottle: makes one 16 oz heavy-duty cleaner for grease and tougher messes
  • One 12 mL refill makes up to two 16 oz everyday cleaners
  • No measuring cup required
  • Pure lavender essential-oil aroma

Buy the spray bottle once. Refill it again and again. Less plastic. Less clutter. A simpler way to clean.

12 mL (0.4 fl oz) concentrated cleaner refill.

$5.99
One & Done Purify 12 mL concentrated cleaner refill
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One & Done Purify 12 mL concentrated cleaner refill
One & Done Purify Multipurpose Cleaner Concentrate Refill – 12 mL

One small refill. Two easy strengths. One & Done.

Natural Choice One & Done Purify is a concentrated multipurpose household cleaner refill that makes everyday cleaning simple. Just add water to create the cleaning strength you need.

  • Half bottle: makes one 16 oz everyday multipurpose cleaner for counters, bathrooms, kitchens and general cleaning
  • Full bottle: makes one 16 oz heavy-duty cleaner for grease and tougher messes
  • One 12 mL refill makes up to two 16 oz everyday cleaners
  • No measuring cup required
  • Warm, spicy Purify essential-oil blend

Buy the spray bottle once. Refill it again and again. Less plastic. Less clutter. A simpler way to clean.

12 mL (0.4 fl oz) concentrated cleaner refill.

$5.99

We are proud of

What Some of Our Happy Customer Reviews Have to Say

5 Star Rating
“Products are excellent quality at a truly affordable price. I'm so happy to have found this shop!”

- Susie P.

5 Star Rating
“Wonderful Company & products, even more amazing people!! We are so happy to finally have non toxic products in our home! They are effective and gentle, while getting the job done! I always have these on hand, and even in my purse. They are real for around the house, traveling and even in a diaper bag.”

- Kia B.

5 Star Rating
“I gotta be honest I was a little skeptical about the whole natural oils thing but because I will try anything to help me relax after a crazy day I tried them and I absolutely LOVE it! It really works and I couldn't be happier with the purchase”

- Tony S.

5 Star Rating
“Excellent quality and incredible customer service form a family owned small business. Highly recommend.”

- Kalian O.

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The Natural Way to Begin

Join families who've found a better way to clean

Start with a complete, thoughtful system. Our starter kit brings together everything you need—pure concentrate, specially designed bottles, and our exclusive dilution guide—all crafted with care and purpose in Kansas, USA.

Shop The Starter Kit
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