Real mess. Real result. Permanent marker on upholstery is the kind of cleanup that makes people doubt a simple, plant-based cleaner. This before-and-after shows the performance instead of asking you to take our word for it.
One dependable cleaner for the messes that happen in real homes.
Radically simple
Three purposeful cleaning ingredients plus a pure essential oil—or our distinctive Purify oil blend.
A clean, simple foundation for every formula.
A gentle, plant-derived cleansing surfactant that helps lift dirt and grease.
Helps break down hard-water spots and supports the formula’s cleaning power.
A single pure essential oil, or our distinctive Purify blend, gives each formula its botanical character.
No complicated ingredient list. No unnecessary extras.
The concentrate advantage
Choose the strength you need and refill the bottle you already own. Less clutter under the sink, fewer disposable bottles, and better value from every concentrate.
One bottle. Less waste. Less clutter. More value.
12
One 4 oz concentrate makes up to 12 heavy-duty 16 oz bottles when mixed as directed.
24
One 4 oz concentrate makes up to 24 all-purpose 16 oz bottles when mixed as directed.
1 drop
The product label suggests one drop of concentrate per 16 oz bottle for glass cleaning.
New 12 mL concentrate refill
Just add water. No measuring cup, no complicated routine, and no need to buy another full-size spray bottle.
Soft, calming lavender for a clean that feels peaceful.
$5.99
A warm, spicy essential-oil blend for powerful cleaning.
$5.99
Crisp peppermint freshness for kitchens and everyday messes.
$5.99
Bright lemon freshness for counters, grease, and daily cleaning.
$5.99
Made for Real, Everyday Messes
From kitchen grease to bathroom mirrors, simplify your routine with one dependable cleaner.
Fewer bottles. Less guesswork. More room under your sink.
Counters, stovetops, sinks, and grease.
Vanities, fixtures, tile, and everyday buildup.
Windows and mirrors without another specialty bottle.
One dependable cleaner ready when life happens.
CHOOSE YOUR CLEAN
Each scent is available as a 3-pack of 4 oz concentrates or a 3-pack of ready-to-use 16 oz spray bottles.
Bright + fresh
From $53.97 USD
Crisp + invigorating
From $53.97 USD
Soft + calming
From $53.97 USD
Warm + spiced
From $53.97 USD
ONE 4 OZ CONCENTRATE OF EACH
Try three scents and discover your favorite
$56.97 USD
Choose your scent and start cleaning
$36.97 USD
Laboratory time-kill study
Four Natural Choice formulations were evaluated against E. coli, Salmonella Typhimurium, and Listeria innocua.
99.99% reduction of E. coli with Peppermint and Lavender at 30 seconds.
Purify produced a 3-log reduction of E. coli under the study conditions.
E. coli, Salmonella Typhimurium, and Listeria innocua.
Results reflect laboratory time-kill testing under the conditions of the study. This information is for educational purposes and does not imply EPA registration or medical claims.
Meet our founder
Dora Garcia wasn’t trying to create another cleaning brand. As a mother of 13, she wanted one cleaner she could trust in the busy home her children actually lived in—without sacrificing cleaning power.
Natural Choice began in her family kitchen and is still family crafted in Kansas.
